Reducing blockages is a business priority for Northumbrian Water and as well as educating customers, we want to encourage them to change their waste disposal behavior.
Data shows nearly 50% of blockages are caused by wet wipes and sanitary products being flushed down toilets. Fats, oils and grease are next (15% of blockages) when they are poured down the sink.
Post campaign market research in hot spot area Stanley:
• 62% think the campaign is memorable
• 82% say the message is clear
• 32% recall seeing the campaign (unprompted)
• 49 % recall seeing the campaign (prompted)