Our client is a rapidly growing online bank. It had a few objectives for this video campaign: 1) continue to build brand awareness, 2) explain the features and benefits of each product, and 3) enhance the image of the bank. Our entertaining and educational concept features a rolling coin in a contraption similar to a Rube Goldberg machine, as a voiceover highlights the product benefits. These videos were placed on our client’s website, YouTube and other platforms. Though the videos have only been live for a short while, they have already accumulated more than 15,000 views collectively.